Monday, February 19, 2007

Buying Billboard Ads

One of the most common issues with text link advertising is relevancy. While having a link on a non-relevant site works well in building link popularity and driving traffic, having a link on a relevant site is the ultimate goal. So, what if there was a way to make a link relevant from a non-relevant site? There is with Billboard ads.
What is a Billboard Link Ad? Think of it much like a billboard you see driving down the highway. The only difference is you will see this billboard on the information super highway. Billboard Link Ads are entire web pages dedicated solely to an Advertiser and the content contained within that page is written by the Advertiser themselves. Create one single billboard and place it on many Partner websites or create a uniquely written billboard for each Partner site.
The content on a billboard page can consist of simple html (no scripts or images are allowed) and text. The idea is to write an effective advertisement about your product or service that delivers your message while at the same time making the link back to your site relevant. Within your content, link specific keywords to your homepage or to several pages (maximum of five links to one domain) inside your website to create effective inbound linking. The billboard will be much more convincing to readers than a simple text link, helping increase traffic to your site and also creating a very strong link popularity campaign for your website.
The diagramhere illustrates how the typical billboard link ad works. Visit LinkWorth for more details.

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